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The different values are decided on how often the letter the is used. The letters that are used the most get the lower values and the mose rare ones get the highest values.
Other languages would be jugded the same - most often letters lower values and rare higher values.
Longer names don't have to be worth more because they might have very common letters. But if they don't, they will be worth quite alot. Shorter names might have rare letters and be worth more than a longer name with more common letters.