Hexagon slices

Weekly Problem 37 - 2007
This regular hexagon has been divided into four trapezia and one hexagon.... what is the ratio of the lengths of sides p, q and r?

Problem

This regular hexagon has been divided into four trapezia and one hexagon. If each of the five sections has the same perimeter, what is the ratio of the lengths $p$, $q$ and $r$?

Image
Hexagon Slices

If you liked this problem, here is an NRICH task which challenges you to use similar mathematical ideas.