Thank you very much to Pablo and Sergio from King's College Alicante in Spain, Z. Hakim from Annie Gale Jr High in Canada and Michele from Hockerill Anglo-European College in Italy, who all sent in good work on this problem. The solution below draws on their observations and explanations.

Here are some examples of multiplying a complex number by a positive real number:

$(3+2i)\times(3+0i)=9+6i$

$(3+2i)\times(0.5+0i)=1.5+i$

Multiplying $z_1$ by a real number $z_2$ enlarges $z_1$ by a scale factor of $z_2$, centred at $0+0i$.

The same happens if $z_2$ is negative, but this time the scale factor is negative, so $z_3$ is on the other side of $0+0i$:

$(3+2i)\times(-2+0i)=-6-4i$

Some examples are shown below. To help see the effect, the line segments joining $z_1$ and $z_3$ to $0+0i$ are also shown, and the right-angled triangles that these make with the axes are shaded.

$(0.9+5.8i) i=-5.8+0.9i$

$(-4.7+1.8i) i=-1.8-4.7i$

$(1.3-3.3i) i=3.3+1.3i$

Since in each case, the vertical side of one green triangle is equal to the horizontal side of the other and vice versa, the triangles must be congruent. So the distance from $0+0i$ to $z_3$ is the same as the distance from $0+0i$ to $z_1$. Also, the angle at $0+0i$ is the same in each pair of triangles, so the angles between their hypotensues must be $90^\circ$, the same as the angle between the real and imaginary axes.

We can use Pythagoras' Theorem to prove that the distance from $0+0i$ does not change.

e.g. For the first pair:

The distance of both $z_1$ and $z_3$ from $0+0i$ is $\sqrt{0.9^2+5.8^2}$.

We can use the gradients of the lines joining $z_1$ and $z_3$ to $0+0i$ to prove that they are perpendicular.

e.g. For the first pair:

The lines have gradients $\frac{5.8}{0.9}$ and $\frac{0.9}{-5.8}$

$\frac{5.8}{0.9}\times\frac{0.9}{-5.8}=-1$ so the lines are perpendicular.

We can also do this for a general complex number $z_1 = a+bi$:

$$z_3 = (a+bi)\times i=ai+bi^2=-b+ai$$

The distance of both $z_1$ and $z_3$ from $0+0i$ is $\sqrt{a^2+b^2}$

The gradients of the line segments joining $z_1$ and $z_3$ to $0+0i$ are $\frac ba$ and $\frac{a}{-b}$

$\frac ba\times\frac a{-b}=-1$, so they are perpendicular.

Some examples are shown below.

$(-4-3i)\times(0+2i)=6-8i$

$(-4-3i)\times(0+0.5i)=1.5-2i$

$(-4-3i)\times(-3i)=12+9i$

The angle between the lines joining $z_1$ and $z_3$ to $0+0i$ are still perpendicular, so there is still a rotation of $90^\text o$ about $0+0i$. Notice that this rotation appears to be anticlockwise when $z_2$ is $2i$ or $0.5i$, but clockwise when $z_2=-3i$. So if $b$ is negative, then the direction of the rotation is reversed.

Also notice that $z_3$ is either closer to, or further from, $0+0i$ than $z_1$ is. So as well as a rotation, there is an enlargement centred at the origin. The scale factor of the enlargement is the size of $b$ - so when $b=2$ the scale factor is $2$, and when $b=-3$, the scale factor is $3$.

For positive values of $b$, this agrees with what we had seen so far, since multiplying by $bi$ is the same as multiplying by $i$ (rotation) and by $b$ (enlargement).

For negative values of $b$, we have said that the rotation is clockwise instead of anticlockise. We could explain this by saying that the enlargement has a negative scale factor, so everything is moved to the other side of the origin, which has the same effect as changing the direction of the rotation.