Circles ad infinitum

A circle is inscribed in an equilateral triangle. Smaller circles touch it and the sides of the triangle, the process continuing indefinitely. What is the sum of the areas of all the circles?

Problem

 

A circle of radius 1 cm is inscribed in an equilateral triangle. A smaller circle is inscribed at each vertex touching the first circle and tangent to the two 'containing' sides of the triangle. This process is continued ad infinitum....

Image
A black equilateral triangle pointing downwards, with a red circle circumscribed inside it. In each of the three corners, there is another smaller red circle, touching two sides of the triangle and the central circle. Finally, in each of the three corners, there is another even smaller circle, touching the two sides of the triangle and the medium circles already described.

 

 

What is the sum of the circumferences of all the circles?

What is the sum of their areas?

Adding all the circumferences or adding all the areas, which sum grows faster?