Parallelogram in the middle

Weekly Problem 27 - 2013
The diagram shows a parallelogram inside a triangle. What is the value of $x$?
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Problem



The diagram, which is not drawn accurately, shows a parallelogram inside a triangle.The marked lengths are equal.

What is the value of $x$?

                         
Image
Parallelogram in the Middle
 

If you liked this problem, here is an NRICH task which challenges you to use similar mathematical ideas.