Unit interval

Take any two numbers between 0 and 1. Prove that the sum of the numbers is always less than one plus their product?
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Problem



Take any two numbers between $0$ and $1$. Prove that the sum of the numbers is always less than one plus their product.

That is, if $0< x< 1$ and $0< y< 1$ then prove

$$x+y< 1+xy$$