The problem provides purposeful practice on inequalities and leads to a proof using mathematical induction.
It also builds on the problems Farey Sequences and Mediant Madness, and provides a foundation for the beautiful and surprising result in Ford Circles.
Possible approach
For a geometrical approach to proving that $\frac{b}{d} < \frac{a+b}{c+d} < \frac{a}{c}$, you may wish to start with Mediant Madness.
To prove algebraically that $\frac{a+b}{c+d} < \frac{a}{c}$, given that $\frac bd < \frac ac$, you may need to offer the hint to rearrange to get $bc < ad$, and add $ac$ to both sides of the inequality.
Next, invite students to use Mediants to quickly calculate the first few Farey Sequences, and calculate $ad-bc$ for a few pairs of Farey Neighbours.
Once they establish that $ad-bc=1$ for the examples they try, invite them to construct a proof by induction to show that it holds for all Farey Neighbours.
Key questions
What are we trying to show?
Is there anything we can do to both sides of the inequality we have, to get us to the inequality we want?
If two fractions are Farey Neighbours in $F_n$, will they still be Farey Neighbours in $F_{n+1}$?
If they are not Farey Neighbours in $F_{n+1}$, what will the new fraction between them be?
Possible extension
After working on this problem, students could explore Ford Circles.