Tricky tessellations

Can you work out the fraction of the tiles that are painted black in this pattern?
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Problem



Image
Tricky Tessellations


The figure shows part of a tiling, which extends indefinitely in every direction across the whole plane.

Each tile is a regular hexagon.

Some of the tiles are white, the others are black.

What fraction of the plane is black?

This problem is taken from the UKMT Mathematical Challenges.