Case (i)

If a=b the equation ax + bx =1 where 0<a,b<1 and a+b<1 becomes 2 ax =1. Then log2+xloga=0 so the solution can be given in three equivalent forms:
x= -log2 loga = log0.5 loga = log2 log1/a .

Note we can use natural logarithms here or logarithms to any base.

Case (ii)

Solve ax + bx =1, where a=1/2 and b=1/4. The equation is:
(1/2 )x +(1/4 )x =1,

Here you could substitute y=(1/2 )x but Trevor multiplied by 4x and used the substitution y= 2x . By Trevor's method:
4x / 2x +1= 4x

So
2x +1=( 2x )2 .

and the equation becomes: y+1= y2 or y2 -y-1=0. Using the quadratic formula, the negative solution to the quadratic can be ignored as 2x is never negative, so the solution is:
y= 1+5 2

(note this equals the golden ratio, ϕ). Therefore 2x =ϕ and so xln2=lnϕ and the solution is:
x= lnϕ ln2 = ln(1+5)/2 ln2

giving x=0.69424 to 5 significant figures.