The sequence starts as: A, B, AB, BAB, ABBAB, BABABBAB, ABBABBABABBAB,
BABABBABABBABBABABBAB,
ABBABBABABBABBABABBABABBABBABABBAB,
BABABBABABBABBABABBABABBABBAABABBABBABABBABABBABBABABBAB ,...
Number of A's  : 1, 0, 1, 1, 2, 3, 5, 8, 13, 21 ,...
Number of B's  : 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, ...
Number of letters: 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, ...

Let an and bn be the number of A's and B's respectively in the nth word and fn the total number of letters in the nthword. Note that in each word there is an A for every B in the previous word so
an = bn-1    (1).

The number of B's is given by the number of B's in the previous word plus the number of A's in the previous word and so
bn+1 = an + bn    (2)

. Putting these two expressions together and substituting for an in (2) we get
bn+1 = bn-1 + bn

so the sequence bn is a Fibonacci sequence and the pattern will continue. Similarly substituting for bn in (2) we get
an+2 = an + an+1

so the an forn a Fibonaci sequence and the pattern will continue.

Because the two sequences of numbers are the same apart from the shift of one place the total number of letters is also a Fibonacci sequence and the pattern will continue.
an = bn-1 fn = an + bn = bn-1 + bn = bn+1 fn-1 = an-1 + bn-1 = an-1 + an = an+1 fn+1 = an+1 + bn+1 = fn-1 + fn .