The area of the pentagon is that of a rectangle of length b and breadth a plus that of a triangle of base b and height (c-a), i.e.
ab+ 1 2 (c-a)= 1 2 b(2a+c-a)= 1 2 b(a+c)

[The area may also be considered to be the sum of the areas of two trapezia which have parallel sides a and c and whose heights have total length b.]