The area of the pentagon is that of a rectangle of length b and breadth a plus that of a triangle of base b and height (c - a), i.e.
ab + 1
2
(c - a) = 1
2
b(2a + c - a) = 1
2
b(a + c)
[The area may also be considered to be the sum of the areas of two trapezia which have parallel sides a and c and whose heights have total length b.]