How Shady?

What fraction of this triangle is shaded?
Exploring and noticing Working systematically Conjecturing and generalising Visualising and representing Reasoning, convincing and proving
Being curious Being resourceful Being resilient Being collaborative

Problem



The diagram below shows an equilateral triangle with some triangles shaded inside it.

Each shaded triangle is equilateral and touches the sides of the largest triangle and of the shaded triangles next to it.

What fraction of the whole triangle is shaded?

Image
How Shady?


This problem is taken from the World Mathematics Championships