To Run or not to Run?

If an athlete takes 10 minutes longer to walk, run and cycle three miles than he does to cycle all three miles, how long does it take him?
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Problem

An athlete covers three consecutive miles by walking the first mile, running the second mile and cycling the third. He runs twice as fast as he walks, and he cycles one and a half times as fast as he runs. He takes ten minutes longer than he would do if he cycled the three miles. How long does he take by walking, running and cycling?

If you liked this problem, here is an NRICH task that challenges you to use similar mathematical ideas.