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Answer: 22 minutes
In terms of the walking time
walk run cycle
$\rightarrow2\times$ as fast $\rightarrow\frac32\times$ as fast
$\rightarrow\frac12$ the time $\rightarrow\frac23$ the time
$w$ $\tfrac12w$ $\tfrac23\times\tfrac12w=\tfrac13w$
$\begin{align} w + \tfrac12w + \tfrac13w &= 3\times \tfrac13w+10\\
\Rightarrow \tfrac56w&=10\\
\Rightarrow w&=12\end{align}$
Total time: $12+\tfrac12 12 + \tfrac13 12 = 22$ minutes
In terms of the cycling time
Let the athlete take $x$ minutes to cycle one mile.
Therefore he takes $\frac{3}{2}x$ minutes to run one mile and $3x$ minutes to walk one mile.
So $3x+\frac{3}{2}x+x=3x+10$, i.e. $x=4$.
Therefore the cyclist takes $12$ minutes to walk the first mile, $6$ minutes to run the second mile and $4$ minutes to cycle the third mile. So the total time taken to walk, run and cycle the three miles is $22$ minutes.